One snowy winter day in Toronto, while in Yoga class I noticed the activewear worn by most were neons, blacks, greys and abstract designs. It struck that these colours and patterns were mundane at best. At that time I was also reminded of my grandmother in India, who wore colourful sarees and practised yoga! Yes, colourful sarees with paisleys and peacocks, lotuses and other Indian ornaments. I suddenly longed to wear yoga pants that would be as unique as these sarees and accessories that brought out my personality. Wouldnt that be so authentic?
I got the idea to build Yogavastram when my roommate and I were discussing our marketing assignment while lounging in our pyjamas. While learning about marketing concepts, we felt that there was one important thing that an entrepreneur or marketer should consider: Passion for the product.
I think I had found a product I was truly passionate about, and thus Yogavastram was born!
Yogavastram was founded by me, Swathi, as a result of my own longing for clothes and accessories made for functionality and comfort while balancing my love for traditional Indian prints and fabric. While growing up I lived in various parts of India and that gave me an opportunity to marvel at all the brilliant sights and sounds that the country had to offer. I found beauty in every corner of the country, from the dusty bylanes of Tamil Nadu, the ancient temples of the south, the cool mountain breeze of Kerala, the relentless rains of Assam, mirror-clad outfits of the west, to the outright chaos of Mumbai, the list could go on. To say the least, I am passionate about Indian culture and all the beautiful things it has to offer. The inspiration behind the prints and the stories behind the art is shared on the blog.
In terms of what I learned in marketing class☺ :
Who will like us?: Women who like exotic Indian prints, ancient Sanskrit texts and love the uniqueness of having them in their yoga pants and accessories.
What do we do best?: Functionality combined with Traditional and unique designs.
What are the other awesome things about us?: We want our customers to not only love our products but also love the shopping experience, and for that, we are always available to chat and are ready to make your experience with shipping and returns a breeze.
What sets us apart?: Yogavastram's deep knowledge of Sanskrit and Indian culture combined with high-quality products that are affordable. Free shipping worldwide, which means we offer you the same quality products and service no matter where you are in the world!
The goal of Yogavastram is to fit into the everyday lifestyle requirements of the muse: intelligent, quirky, spiritual women. Women who love functionality but like to combine it with designs that are traditionally Indian.